Brain believes strongly in involving its international partners in a continuing definition of its role and priorities in international business development and training and vocational opportunities for individuals and organisations alike.
To this end Brain has set up an international advisory body to provide a ready interface for all aspects of its products and services:
- product/service content and definition;
- market application;
- communication strategies;
- prioritisation
Brain’s corporate identity, strategy and service ethos is critical to its every action, essential in the maintenance and development of its international networking, and can be summed up as:
A deep commitment to evaluate and respond to the needs of individuals, groups, companies, and organisations, who are looking to develop skills, cultural understanding/appreciation, and gain access to expert innovative consultancy and business development services – with the clear aim of improving individual standing and creating opportunities for development and the achievement of their personal or business objectives. Brain, through its regional and international networking, is able to pass on the benefits of its association with regional bodies, institutions, and organisations, be it to the advantage of its training and vocational divisions, or in the processes of internationalisation - assisting companies in either inward or outward investment and market development.
The main purpose of the Brain Ltd Business Advisory Board is to provide management advice about the direction the company should follow and, keeping uppermost in mind the workings of the international network, how to approach each individual matter to bring mutual benefit to the owner managers of individual companies and the international network as a whole. Specific goals for 2011 include:
- developing a niche market strategy
- updating the company's Web presence
- making use of social networking facilities for promotion and business return
- setting out a template for recruitment of international partners, and generally developing a cohesive studied approach to the promulgation of its core products, services, and strategic consultancy approach
The Business Advisory Board will meet two times a year in occasion of the six monthly meetings to be held at its London base at The White House Hotel. Preliminary guidelines and definition or remit of individual advisory board members will be communicated by the AB Chair person in liaison with a management representative of Brain Ltd.
The current chair of Brain Advisory Body is Richard Romain.
Richard is the Managing Director of Ask Kent Limited which is a marketing company based in Kent, UK. He is a founding member of the Business Resource and Innovation Network. He has also been President of BRAIN.
His expertise is in tactical marketing and he has a list of over 300 small to medium size businesses to increase their sales both in the UK and in Europe. He has lectured extensively on marketing tactics. His business is currently working with a dozen UK companies in the business to business sector.