Leading the way by promoting expertise and improving skills

A greater command of languages, emphasis on continuing professional development, and a strong appreciation of cultures are all ‘desirables’ and Brain provides all of these essentials for its client base, at the same time a real life enhancing experience full of cultural richness, insight into ways of life, and ways of doing business.

WHY & HOW

In the business world of today companies seek to motivate personnel so as to develop long term relationships of mutual benefit, furthering individual careers and supporting company objectives.

Brain’s predominant focus is on offering these ‘enhancement’ programmes in the UK, Italy, and Germany but through our strong international networking we can offer similar programmes in many countries.

Our expertise comes through a wealth of experience in designing and delivering personalised programmes for various client sectors and know-how and partnership arrangements which are second to none. The partnership arrangements we have in place are not at all casual but the result of years of friendship and business relationship with many leading providers and institutions in training, business and government.

RECENT CASE STUDY

CLS – CENTRO LAVORATORI STUDENTI

Assistance in programming a range of training initiatives for students and professional in the field of Life Long Learning.

www.cls-bz.it

RECENT REFERENCE

CLS – CENTRO LAVORATORI STUDENTI

Methodical appreciation of our organisation’s needs and well-planned implementation of language and professional training initiatives.

Matteo Grillo, Director, CLS

Further Information

  • Technical Training Visits

    Be you a teacher, a farmer, an architect, an accountant or indeed a member of any professional body or organisation the opportunity to spend, as a closed group, time in the UK following a special purpose language programme with materials prepared for your subject area and with emphasis being placed on meetings with and visits to organisations active in your particular sector is, if not a dream come true, a much requested solution for your English language and professional needs.

    Brain, being such a unique combination of services and service networking and profiting from its much praised involvement in regional development, is able to provide a programme responding to this requirement.

    Excellent relationships with businesses and enterprises enable Brain to offer you, as an integral part of your programme, time spent in a company or organisation following one or more members of staff in their daily work.

    With the aid of a specially prepared project you are able to learn a lot more about your hosts structure, mission, and general organisation and work practices – a fine opportunity indeed to practice your English and reflect on working ways.

  • BRAIN BUSINESS BLAST ‘On The Road’

    First introduced in 2010 in London as an innovative residential weekend training programme Brain Business Blast (’BBB’ to friends) is now making an appearance in Italy. Basically (another ‘B’ I may add!) it is an example of Brain’s approach to hands on interactive training programmes where the ‘live/learn - work/enjoy’ approach is at the fore. This said we know you are anxious to know why the word ‘Blast’ has any relevance.

    Well, ‘Blast’ is defined as something short and significant and of lasting benefit – and in colloquial English it means a really good time also! Combining useful input and a relaxing interactive setting is sure to result in a positive and enjoyable outcome. – and all this in English too, hence the reason we are now adopting the format in a slightly different guise in Italy – the town of Bolzano to be precise! Brain Directors have a long association with this bilingual town in South Tyrol, North Italy, and fascinating as the history of the town is, it now finds itself in a strong strategic position for many commercial exchanges between central and southern Europe and Brain indeed has a central European representative office here.

    The essence of BBB is that in all aspects of business growth and career enhancement there is a personal development factor at play and consequently the need to appreciate and even rationalise ‘what you are about’ is a pretty fundamental box which need ticking. BBB in Bolzano and its future international sorties will focus on this enquiry into personal motivation and decision making in its many facets. The novel element of the initiative is that although the coordinator is expert in professional training and coaching the emphasis of the interactive seminar is very much on participants bringing out their own experience as a basis for reflection and future actions. As a noted academic said ‘Standing still is easy and dangerous, whereas moving forward is brave and rewarding’. Another particular of BBB is that the evening is of an easy and relaxed style where a small number of professional persons (maximum 10) meet to enjoy an aperitif, an informal topic led discussion and seminar in English and pleasant ‘after the programme dinner’, all elements being essential to the shared experience of the evening and reflections on the considerations and decisions which await us today and tomorrow. The title for one must always have a title, mustn’t one, is ‘What’s in you for your tomorrow’? A word on Brain International in the context of the seminar for this type of event serves as an example of Brain’s belief that business development and the international processes which are at the core of its mission are better not handled in isolation but as part of a more detailed consideration of to where, why, and how companies, organisations and, last but not least, individuals as persons, are taking their next development steps.

    And of course if you wish to know more about the upcoming event in Bolzano and even take the opportunity to ‘commit yourself to your future’ just make a request for full programme details and enrolment form to g.barclay@brain-international.eu. Just ask for BBB ‘Brain Business Blast’.

    Be it a ‘bit of a blast’ you are looking for or a kick-start to your future plans BBB is for you!

  • Personalised Tailor Made Courses

    Time is precious and needs are many. As a business person or company group, a week or more in the UK is the chance to recharge batteries through a full and varied programme – a programme designed in consultation with you to maximise language results, professional development, and even time dedicated to recreation or sport is spent in such a way that your language improvement is always on the up and up

    A ‘pick and choose’ format enables us to establish a balanced programme.

    ‘Learning by doing’ is an ever present consideration and enjoyment, profit, and a resulting desire to continue on your learning experience are aims we are sure you share with us. In a nutshell the ‘pick and choose’ system allows you to personalise your programme as you prefer and as your business circumstances require.

    Both prior to arrival and during the programme itself we can modify the content so you get the best of the best for yourself.

    You can pick and choose from:

    • individual one to one or one to group lessons
    • discussion hours with professionals guest visiting presenters on pre-arranged subject areas visits to companies, professional bodies, other places of relevant interest lunches with trainer or guest
    • half day excursions to local towns and places of interest
    • full day accompanied excursions to major cities
    • half day recreation or sports option (see our list of options)
    • pub evening with trainer or selected company
    • dinner evening with language trainer and/or guest
  • BRAIN / LILA* Specialisation Programmes

    The programmes have been quality assured by IAB, a UK professional and awarding body specialising in Qualifications for Business, thus guaranteeing the careful preparation and implementation of each programme.

    Detailed analysis is made of client requirements before programme commencement and accommodation, and airport transfer aspects are also covered so as to provide you with a very personal service.

    Naturally the programmes are complemented by the facilities LILA has to offer and the attractiveness of Liverpool as a location.

    LILA is a purpose built training centre in the heart of Liverpool City Centre with space dedicated to its executive clients and equipment of a technologically advanced nature. Liverpool needs little introduction, the 2008 European Capital of Culture going from strength to strength in the variety of its cultural offer and the development of its historical downtown waterfront.

    All factors combined we are confident of offering you a magnificent training and life experience opportunity and are happy to provide all further details you may require of the individual programmes accompanying this introduction. Programmes offered by BRAIN include:

    PEPP (Professional English for Practicing Professionals)

    These programmes are designed for individuals or small ‘closed groups’ of persons coming from the same company or organisation and looking to make rapid improvement in particular language, presentation, and communication skills through intensive tailor made short programmes so as to be able to perform specific tasks and effectively perform their job responsibities in an ever expanding international context.

    Click here to read more

    UK Business Awareness and Industrial Insight Programme

    These programmes are designed for candidates who wish to gain an appreciation of doing businessin the United Kingdom, understand key business English terms and be able to apply these in thecontext of working or doing business in international markets within the global economy and withspecific reference to the traits and requirements of business in the UK. Click here to learn more. From University to the World of Work: Preparing you for Tomorrow's World “From University to the World of Work” is a programme developed with the assistance of companies, educational institutions, training organisations and UK professional and awarding bodies.

    Click here to learn more

    English and Professional Work Experience Programme

    The programme is intended for students and adults wishing to spend a longer period in Great Britain so as to improve significantly their level of English, gain an insight into British culture and working ways so as to respond to a particular study, research or career need. Click here to learn more. English and Paid Work Experience Programme It is a fact that an increasing number of students in the 18 to 30 age range wish to spend an extended period in England with a view to improving their English, gaining a certification for their level of competence, and also gaining some work experience of a paid nature.

    Click here to learn more.

    From University to the World of Work: Preparing you for Tomorrow's World

    “From University to the World of Work” is a programme developed with the assistance of companies, educational institutions, training organisations and UK professional and awarding bodies.

    Click here to learn more

    English and Paid Work Experience Programme

    It is a fact that an increasing number of students in the 18 to 30 age range wish to spend an extended period in England with a view to improving their English, gaining a certification for their level of competence, and also gaining some work experience of a paid nature.

    Click here to learn more.

  • BRAIN Professional Training Programmes

    In keeping with the underlying theme and approach to Brain’s ‘Management , Vocation and Continuing Professional Development’ sector we have designed and produced a number of our own training programmes which respond to specific needs of company personnel and also to freelancers looking to develop expertise in their chosen career. Again it is the fresh and innovative nature of course structure which appeals and first hand experience and interactive sessions are a feature.

    Programmes can be compacted into one day sessions or extended over a weekend by adopting a modular approach and are considered suitable for the ‘away day’ approach which continues to gain consensus as a ‘breath of fresh air’ in the training environment.

    Certification is provided on end of programme completion and materials give the participants the added learning opportunity to follow up themes and practices introduced.

    Viewing the links on the page below you will appreciate the extensive coverage which Brain can provide to organisations and individuals looking to work closely with a training provider.

    Train the Trainers - A course for EFL and ESP tutors

    INSIGHTS INTO TEACHING A FOREIGN LANGUAGE: GENERAL AND SPECIAL PURPOSES

    A preparatory course looking at approaches and methodology, information technology applications, and identification of career opportunities

    Ideal for those: a) considering entering the profession and needing support in management and preparation aspects of course implementation and understanding of range of methodological approaches including the language laboratory b) looking to improve their approach and teaching style and add variety to teaching and training content and organisation c) experiencing difficulty in coming to terms with the demands of the classroom and IT room and face to face student contact and wishing to adopt more analytical and innovative approaches to their teaching. The subject content is not only relevant to English teaching but to language teaching in general and of course for non native speakers of English represents an opportunity to improve one’s management skills in English and meet with native speakers in a professional context.

    COURSE CONTENT

    1. What is a language and when and in what situations do we use it? An analytical understanding of the communication process. Notions, functions, and communication style are all relevant factors. Understanding of all is crucial to know hat you are doing and why you are doing it and has direct relevance to classroom and lesson preparation.
    2. How do we learn a language – through need or through mechanics? If we understand how we learn, we can better decide how we teach, and prepare lessons accordingly.
    3. What do I use to teach? My voice, my mind, my intuition? Is it better to use techniques and learn how to adopt and adjust teaching styles and make maximum use of auxiliary materials?
    4. The lesson plan: Is it an hour or two in isolation or part of a process? How do I enthuse students and make them see the sense of it all?
    5. Teaching materials! The world is your oyster and every teaching location offers a multitude of communication opportunities
    6. The teaching kit. A plumber or an electrician always goes to work with a kit. Is an English teacher a tradesperson too? What’s in your kit bag?
    7. ‘I want to do conversation’. Does the student know what they mean when they make this request? Help yourself to help the student by understanding what conversation is, how you can teach it, and, most importantly, how you can help the student to improve his or her conversational skills. Can you do conversation in the language lab?
    8. ‘We’ve got a book, so we need to use it’. True or false? Let’s look at the best way to incorporate and make use of a textbook in language teaching.
    9. What do we mean by ‘classroom management’? Is it natural to stay in a room or a language lab for an hour with an individual or group of persons. Shape the room and the lab, and the time you have to your needs and needs of the student(s). Never accept the status quo!
    10. Language levels, the Common European framework and all that stuff. Do you prefer ‘intermediate’ or ‘threshold’, and what difference does it make?
    11. Do you want to teach EFL as a career? What are the opportunities and what good will TEFL training do you? Will it enrich you as an individual?
    12. English for special purposes? What’s the purpose and how do you go about it? Just a moment – isn’t every student studying for a special purpose? Definition and understanding.
    13. Know your grammar? Of course, I know the difference between the present perfect and the present perfect continuous. Do you really? And if you know the difference, do you know how to teach it? An analytical look at tenses and tense choice, and how to teach them!

    Solutions hard and soft for advancement in translation technique Advanced Technical Documentation Training - The modular management of technical documentation - The creation of numerical indexes or alphabets or analytical indexes as well as the use of terminological indexation in the text. Users: in-house technical offices and operating manual offices. Aim: be able to write and manage the manual in a rational and organic manner, to better the quality of translated texts in foreign languages, guarantee the terminological and stylistic coherence; to reduce the delivery completion times, to fully use the technical information held in both manuals and in advertising material (brochure, leaflets, websites), catalogue and archive information in an organic way.

    TRADOS TRAINING , the latest innovation in CAT tools. Courses on the use of this software are devised for in-house translators and freelancers linked or wishing to be linked with translation companies. The aim of these courses is to learn to use an instrument which allows creating and retrieving translation memories, guaranteeing the terminological and stylistic coherence of them and avoiding translating already done texts, saving time and costs and improving all-round efficiency.

    BRAIN training in marketing, communication and business development Brain’s extensive experience in international business development not only gives us an insight into trends and winning formulas for market entry and expansion but allows us to develop a series of training programmes, innovative in nature and highly relevant to market reality. Moreover content is not merely of hard business value but pertinent to personal development of individuals and corporate culture of companies. Interaction is at the core of all programmes and be the sessions of a day or over a weekend and involvement and reflection are spontaneous and vital elements. Shaped to the continuing professional needs of the company or organisation a series of training sessions can be put together to cater for overall training provision.

    • Marketing planning and its role in the business world of today
    • Life in the Fast Lane. Time management and handling stress in the workplace Effective networking in international terms - a Brain approach to doing business internationally.
    • New overseas markets: Identifying opportunities - minimising risks - maximising potential success
    • Doing Business in India
    • Born to be an entrepreneur
    • Know Yourself before you Sell Yourself
    • Cricket glorious cricket: What’s cricket got to do with business in the English speaking world?

    Personal development

    ‘BRAIN BUSINESS BLAST’

    Introduction: Brain Business Blast is a personal development training programme of Brain International Ltd introduced in London in 2010 as a series of 3 day live/learn - work/enjoy weekends.

    The innovative format of the weekends allowed participants to mix business with pleasure and depart refreshed and with renewed enthusiasm, and a different appreciation of their own personal development parameters and business acumen – plus of course a new expression or two in English!

    What is BBB exactly?

    A seminar led interactive discussion on aspects of personal motivational understanding relevant to individual awareness, self-appreciation and development, combined with input and principles useful for career advancement and business growth. Change through personal reflection is a good summary and an appropriate title is ‘What’s in you for your tomorrow?.

    Why is it called BBB?

    ‘Blast’ is defined as something short and significant and of lasting benefit – and in colloquial English it means a really good time also! Combining useful input and a relaxing interactive setting is sure to result in a positive and enjoyable evening – and all this in English too!

    Why should BBB interest you?

    An opportunity to experience this innovative ‘live/learn - work/enjoy’ format and which will certainly assist you in all those life, career, and business reflections and decisions.

    Why will you enjoy BBB?

    The session is of an easy and relaxed style where a small number of professional persons come together in an informal topic led discussion and seminar , all elements being essential to the shared experience and reflections on the considerations and decisions which await us today and tomorrow in personal career, professional development and company organisation choices.

    Who will coordinate BBB evenings?

    Geoff Barclay is founding partner and director of Brain International with a long consolidated career in professional training and international business development and expert in this type of interactive seminar style approach.

  • BRAIN BUSINESS BLAST ‘On The Road’

    First introduced in 2010 in London as an innovative residential weekend training programme Brain Business Blast (’BBB’ to friends) is now making an appearance in Italy. Basically (another ‘B’ I may add!) it is an example of Brain’s approach to hands on interactive training programmes where the ‘live/learn - work/enjoy’ approach is at the fore. This said we know you are anxious to know why the word ‘Blast’ has any relevance.

    Well, ‘Blast’ is defined as something short and significant and of lasting benefit – and in colloquial English it means a really good time also! Combining useful input and a relaxing interactive setting is sure to result in a positive and enjoyable outcome. – and all this in English too, hence the reason we are now adopting the format in a slightly different guise in Italy – the town of Bolzano to be precise! Brain Directors have a long association with this bilingual town in South Tyrol, North Italy, and fascinating as the history of the town is, it now finds itself in a strong strategic position for many commercial exchanges between central and southern Europe and Brain indeed has a central European representative office here.

    The essence of BBB is that in all aspects of business growth and career enhancement there is a personal development factor at play and consequently the need to appreciate and even rationalise ‘what you are about’ is a pretty fundamental box which need ticking. BBB in Bolzano and its future international sorties will focus on this enquiry into personal motivation and decision making in its many facets. The novel element of the initiative is that although the coordinator is expert in professional training and coaching the emphasis of the interactive seminar is very much on participants bringing out their own experience as a basis for reflection and future actions. As a noted academic said ‘Standing still is easy and dangerous, whereas moving forward is brave and rewarding’. Another particular of BBB is that the evening is of an easy and relaxed style where a small number of professional persons (maximum 10) meet to enjoy an aperitif, an informal topic led discussion and seminar in English and pleasant ‘after the programme dinner’, all elements being essential to the shared experience of the evening and reflections on the considerations and decisions which await us today and tomorrow. The title for one must always have a title, mustn’t one, is ‘What’s in you for your tomorrow’? A word on Brain International in the context of the seminar for this type of event serves as an example of Brain’s belief that business development and the international processes which are at the core of its mission are better not handled in isolation but as part of a more detailed consideration of to where, why, and how companies, organisations and, last but not least, individuals as persons, are taking their next development steps.

    And of course if you wish to know more about the upcoming event in Bolzano and even take the opportunity to ‘commit yourself to your future’ just make a request for full programme details and enrolment form to g.barclay@brain-international.eu. Just ask for BBB ‘Brain Business Blast’.

    Be it a ‘bit of a blast’ you are looking for or a kick-start to your future plans BBB is for you!

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