Aims and Learning OutcomesThese programmes are designed for candidates who wish to gain an appreciation of doing businessin the United Kingdom, understand key business English terms and be able to apply these in thecontext of working or doing business in international markets within the global economy and withspecific reference to the traits and requirements of business in the UK.
Before starting a course leading to this qualification, candidates should already have a level ofEnglish corresponding to A2 of the European Framework for Languages Centres may use their own initial assessment materials for determining levels of potentialcandidates prior to their courses, or alternatively may use the materials prepared by LILA with thesupport of its collaborative partner, Brain International Ltd, such materials designed in compliancewith quality insurance standards set by IAB (‘Qualifications for Business’) Additionally, it is assumed that candidates have sufficient business experience and/or awareness sothat they have a prior knowledge and understanding of the business concepts which underpin thebusiness English terms being acquired through study for this course.
Structure of the Course
Courses for these qualifications will usually consist of the full syllabus presented below (i.e. all sixmodules) and choosing three modules on which any oral evaluation will be based at the end of thecourse for certification and report purposes. It is expected that courses will consist of approximately60 didactic units (depending on the needs of the learners). An essential element of the course is to assist clients spending a minimum two week period inthe United Kingdom to be involved in a continuing professional development process, includingopportunities for work shadowing and an introduction to the business environment in the UK.
In this context there will be a number of special features:
Interested centres should contact LILA for details of this valuable, extended learning opportunity. Assessment Assessment will be through the completion of a single assessment consisting of both written andoral tasks.
All candidates who pass the assessments for this qualification will be eligible for theaward of either the IAB Certificate or Diploma in Business English (subject to also the paymentof the appropriate and current assessment fee).
The award of the Certificate will be made to thosewho have attained a level approximating to B1 of the European Framework and the Diploma will beawarded to those who are assessed as having achieved a level approximating to B2. Pass results in the assessments will be further graded as either Distinction, Merit or Pass. Failresults will be further graded as either Marginal Fail (indicating just below the level for a Pass) orFail.
Course Content EXAMPLE
Module 1: Structure and management of business organisations Learning aims – terminology relating to: Main forms of business organisation Organisational structures Information flow and executive and operational responsibility Management styles Setting and meeting of objectives Monitoring of and audit analysis of management International reporting standards Operational management
Module 2 : Appraising business opportunities Learning aims – terminology relating to: The format(s) for/key sections of a business plan Key indicators of performance in a business plan Due Diligence
Module 3: Communication strategies Learning aims – terminology relating to: Internal and external communication Mission statements Corporate identity/positioning Face-to-face negotiation Sales presentations to prospective customers
Module 4: Marketing & Public Relations Learning aims – terminology relating to: Marketing function in a business Marketing plans and planning process Marketing strategies and methods Segmentation Relationship building and modern day interpretations of marketing forces The Public Relations function The Brain International approach to internationalisation including Trade Partner Service
Module 5: Competitiveness Learning aims – terminology relating to: Appreciation of market forces competitive analysis USP strategies Working with the competition Module 6: International trade Learning aims – terminology relating to: Export marketing Export sales Import purchasing International banking